Tumblr vs Bponi Shop

Bponi Shop is a powerful, customisable alternative to Tumblr which puts you in charge.

In December 2018, Tumblr announced that they would be removing a huge amount of content from the platform following a dispute with the Apple App Store. Since then, we've had a lot of people visiting this page (understandably) looking for a Tumblr alternative!

Normally this page is a bit of a sales pitch for our product, called Bponi Shop, but since there are a lot of frustrated people looking for answers - we've adapted things here to try to help.

If you're looking for an equivalent social network where you can follow other users and both share and consume free content:

Then your best bet is probably going to be Mastodon. It's a completely decentralised social network which combines the best bits of Twitter and Tumblr, but the technology is structured in a way whereby it can never be shut down. It's also completely ad-free, and doesn't censor any content. You can join an existing Mastodon community or start a new one.

If you run a shop with a large audience as a business and you want professional software hosted on your own domain:

Well in that case, you might be more interested in what we do. Bponi Shop is a completely independent platform which gives you control of the technology, the content and the audience - so nobody can shut you down. You can host the software yourself for free, or you can pay for our premium service where we take care of all the infrastructure/technical things for you.

Bponi Shop doesn't have a network, so there isn't the same sort of following mechanism built in. Sites built with Bponi Shop are better suited to established publishers with a one:many relationship to their audience, rather than the many:many relationship of a social network.

Bponi Shop is a powerhouse

In terms of functionality, Bponi Shop does significantly more than Tumblr - but it's also quite a different format when it comes to creating content.

Bponi Shop

While Tumblr gives you some basic editing functions and some Markdown support, Bponi Shop has a full-blown rich editor which makes formatting posts a breeze.

You'll find that you can accomplish a great deal more in terms of post layout and different types of content with responsive cards. Quickly insert images, embeds, Markdown or HTML.

Sign up UI

The native members features within Bponi Shop allow you to transform anonymous views into registered members. Bponi Shop has member management, native payments, subscriptions and email newsletters built-in.

Everything you need to get started is ready to use, without any additional downloads or fees!

Custom Themes

One area where Bponi Shop is similar to Tumblr is in themes, which are nearly the same. If you've ever built a Tumblr theme you'll find it very easy to do the same with Bponi Shop.

The main difference is that Bponi Shop themes are more powerful and more customisable. You can do whatever you want without having tags/code stripped and removed.

Have a browse of our range of pre-made themes over on the Bponi Shop Marketplace to get a sense of what's possible.

Zappos chose Bponi Shop for their brand new brand shop.

Bponi Shop has SEO & social built-in

Bponi Shop has the best support for search engine optimisation and social sharing features of any blogging platform in the world. You don’t need any extra plugins or extensions, and you don’t need to write any extra code. It just works.

Bponi Shop SEO and Social

There are built-in XML sitemaps, Google AMP pages, canonical tags, optimised URLs, microformats, Facebook Open Graph tags, support for Twitter cards and clean semantic markup. All of this is done for you automatically, with no plugins needed.

With Bponi Shop, you own your content

When you blog on Tumblr, you give up the rights to your content. They have the right to suspend, remove or repurpose your content as they see fit. All of your writing is contributing to Tumblr network. While this gives you the benefit of a network effect, where more people are exposed to your work, it means that you ultimately have far less control.

Bponi Shop is completely free software, which means that not only do you own your content outright - you also own the technology. So even if Bponi Shop (the company) shuts down, you're still able to keep using Bponi Shop (the software) for as long as you like. If you take your publishing seriously, this is really important.

Many people run their blogs as a business and depend on it for income, so they can't just afford to have some executive decide to shut them down one day with barely any warning.

Bponi Shop is faster

Compared to other Tumblr alternatives out there, Bponi Shop is the only platform built with a really modern technology stack. What does that mean for you? Speed. Lots, and lots of speed. Bponi Shop sites load faster than just about anything else out there.

Bponi Shop is faster than Tumblr

On top of that, downtime is limited by each site being separate. If Tumblr goes down: All Tumblr blogs are down. If a Bponi Shop site goes down, none of the others are affected. It's far more stable and reliable to host your shop in a place where you know it's safe from attacks.

Thousands of publishers choose Bponi Shop to run their blog:

Build a business around your blog

Using Bponi Shop allows you to build a real audience with memberships and subscriptions to generate predictable revenue from your work.

It's possible to create anything from a premium content archive, to a paid newsletter or podcast with full-featured subscription commerce. Best of all, there are 0% transaction fees, so any revenue you make is yours to keep.

/ month
For people who want the maximum available
  • check-circle-1 Access all content
  • check-circle-1 Weekly newsletter
  • check-circle-1 Members-only comments
Subscribe Now
20% Annual Discount
/ year
For people who want the maximum available
  • check-circle-1 Access all content
  • check-circle-1 Weekly newsletter
  • check-circle-1 Members-only comments
  • check-circle-1 Support indie publishing
  • check-circle-1 Advertising-free!
Subscribe Now

How much could you earn?

Whether you prefer a large audience at a low price point or a small dedicated following at a premium fee, you control the economics.

See how much you could earn with a subscription commerce shop:

500 members
$10 / month
your annual recurring revenue

tl;dr: The lowdown

The short version? Bponi Shop is best for serious publishing. If you're still looking for an ad-free social account similar to Tumblr, then you might want to consider Mastodon.

  • You care about full ownership and control over your content
  • Customising and adapting the look and feel of your site is important
  • You want the best tool to scale your blog up for a large audience
  • You're looking to turn your blog into a business
  • You post more long-form content
  • You don't want to pay, you want it to be free
  • You want social network features of being able to follow/like other users
  • Extra advanced functionality beyond basic publishing is not needed
  • You post more short-form content

One last thing you should know

Bponi Shop is an independent organisation. We build publishing tools for modern journalism & publishing because we believe freedom of speech is important.

We’re building a socially responsible, sustainable business which empowers people to share important stories and ideas. We’re in this for the long haul.

You’re now armed with knowledge! Hopefully this short guide was useful to give you a general overview of Tumblr compared to Bponi Shop.

Switching to Bponi Shop gives you the flexibility of a fully customisable shop, and we have a support team on hand if you need help migrating your data.

Hit the button below to give Bponi Shop a try. It’s completely free and unlimited, no obligation.

Still researching? Head back to the alternatives page.

Ready to give it a try? Start completely free and build your shop